JBL's Marketing Blunder..


This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333

I saw nothing stupid nor controversial. Good informercial for the intended demographic target. This is all old men talking silliness in their old mental church's religious audiophile perceptions.

 

"Who buys JBL?" Quite a lot of people; especially young people that buy Bluetooth devices. I just love it when an old elitist "audiophile" (in his mind) says crap like this.

Silly, but Like 10 years ago, I wanted to get a true "audiophile" pair of speakers to upgrade from my JBL L 890s and went to listen to B&W 803s. We're talking around $16,000 at the time vs $1200. Silly, but although I could tell that the 803s sound was better than my L890s the difference wasn't worth the price of the B&Ws. The addition of a second subwoofer more than cured my "want" to upgrade my system and made my overall sound "good enough" to keep my "lowly" JBLs.

I have two daughters in their 20s still living at home, I see and know how they respond to audio. It tells me that the day they're on their own place they would want a decent sound source from were to play/listen their music. Something uncomplicated. JBL would meet their needs, that's for sure.

 

 

Don’t see the blunder.   Thought it was concise and informative and somewhat entertaining.

They went out of their way to try & do the opposite of what you're suggesting. These are not airheads or excessively glamorous or two dimensional. JBL tie to keep it real & reflective of the way people talk in real life.  They ere aiming for respectful authenticity & didn't do too bad a job either.  It may not help them that much as it's  little diffuse - but hurt them?

Absolutely not.