JBL's Marketing Blunder..


This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333

Brilliant. And like someone said, notice that they are shown as financially successful. Not only can they afford the gear, someone can afford an awfully nice house to put it in. They're not dressed like babes either. Functional clothing that you would wear if you work for Google or some other tech company.

I did learn something though. Bluetooth turntables? WTH?

 

Nothing wrong with the ad. Silly that someone would even call it into question. Of course the criticism follows a particular stereotype that seems to be falling out of favor. Imagine the horror if it had been a female of color. 

All I see is jbl marketing there name and audio equipment to females.  nothing  more nothing less. On the other side of the coin I see a individual hating on one of the biggest name in the speaker industry. I my self do not have deep pockets but I have personally  own jbl l250 l-112 4311 4312a l-100t. I still own and never sell is my fantasy jbl 4345. I also bought two jbl 2235h 2441 and jbl 075 to build a custom 3 way system.  The legacy of Altec lansing james b lansing  is in our greatest bands who ever played.  jbl is in any great recording studio. Movie theater.  Let's  see jbl had so much of a profound impact in the audio world pioneer brought out the hpm series to try to compete with jbl l-100. Pioneer also came out with a company name Tad to compete against this insanely awesome speaker company name JBL