JBL's Marketing Blunder..


This is such a bizarre JBL promo video portraying young women as ditzy airheads...certainly not the way to reach younger blood and expand the customer base.

JBL GOES MODERN!

Here's a retort from the Audioholics channel

JBL Ad portrays Gen Z women as Idiots?!

I suppose JBL will try and do just fine by selling the same things over and over to a shrinking aged male customer base. Good luck JBL!

deep_333

Showing 2 responses by audition__audio

In the area of accurate reproduction, the original speakers which created the sound in the first place are not necessarily the best choice. Very likely that a speaker which is more accurate and true to the source will make the JBL D120s sound more correct. Some of the worst speakers I have ever heard were the JBLs from the 1970s. 

Nothing wrong with the ad. Silly that someone would even call it into question. Of course the criticism follows a particular stereotype that seems to be falling out of favor. Imagine the horror if it had been a female of color.