2. misc-audio
  3. 1298321875

Is Stereophile seeking a new reader demographic?

Does anyone else find this as odd, or amusing, as I do? I just received a subscription solicitation for Stereophile magazine offering me a "free MP3 auto adapter" if I subscribe for a year. The promotion includes a picture of a cheap 12-volt adapter intended to provide power to an MP3 player.

Two thoughts came immediately to my mind -- first, if I can afford any of the equipment being promoted (and "promoted" is, in my view, a polite description) in Stereophile, why would a $10.00 adapter be an incentive to subscribe? And second, Stereophile manages, in each and every issue, to say something nasty about compressed audio files. Why would they be pushing an MP3 adapter as a subscription premium?

Methinks the marketing and editorial departments ought to be talking to each other a bit more.
rdavwhitaker

Showing 2 responses by chadnliz

chadnliz
3,736 posts
 
Who cares? Its free, use it, give it away, or pitch it in the trash. We even complain when something is free now?
I got the renew with this offer and actually thought it was kinda cool, sure it may go into a junk drawer but ya never know it may be of use or help a friend out.
chadnliz
3,736 posts
 
They should also back off politcal rants IMO, far too many times they take jabs about things that have nothing to do with music and that surely does cause some to take pause if not cancel membership alltogether.
More to discover