I wish Ms. Lambert great success because I could not agree more on the status of the cables here in the US. The NBS product line needs major re-engineering and some realistic pricing as well.
As a long time owner of Statement and Signature ICs, PCs and Spkr cables, it was quite an ear opener for me to hear several much less expensive cables from Purist and Kubala-Sosna displace the NBS in terms of resolution, tonal coherency, dynamics and frequency extreme coverage. The NBS are good cables in the $1k range. But there are a whole lotta darn good ICs and PCs in this price range and to pay $3k or more for these NBS models just makes no sense....well not to me anymore.