Sometimes the gear has to be this price otherwise the wise folks with money won't buy it. A great example is the PlayBack Designs Dream DAC (at $24k) vs the Nagra DAC. The PBD Dream was built by a guy who knows digital technology since he was there at the start. The Nagra is outsourcing the the PDB boards.
Try and guess if PBD is OEM-ing the 1st, 2nd, or 3rd best boards to Nagra. Then guess which DAC costs more.