I went and watched a video on the Orion. Take a look at it on the Rockport website. It might influence your thoughts about the product and it’s MSRP. Of course, I have no idea what it sounds like. But I can see that someone thinking about purchasing them might be impressed by the manufacturing technology. Each speaker ends up weighing 360 pounds! Again, I’m not able to make any judgement about the audio value of them, just saying that they are not just a few parts put into a cabinet.
Designing and building expensive equipment benefits us all - stretching to build the ‘best’ tests out new designs, materials and manufacturing processes. Some of those that are successful will trickle down to lower cost equipment. This is especially true if higher production rates are developed. And as new materials, manufacturing processes, etc. are developed for other non-audio products - such as space rockets - it’s a good thing that there are people designing and experimenting to apply those new ideas to consumer audio.