Is it possible for a high end manufacturer to overprice their goods?
Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..
is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm.
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).
The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…
@mihorn , ”
ohh my that made me laugh after a rough night !! 😃😃😃😃😃 |
IMO yes it’s grossly overpriced. However I’m not the target buyer. If they can sell it and the market will bear it and they sell to projections I guess it’s not overpriced. I’m not sure but would venture to guess if they sold it for a third of that they would sell MUCH more and probably make a much bigger profit. I could be wrong and maybe it costs that much to make, although how could it…? |
