Is it possible for a high end manufacturer to overprice their goods?


Having just read the interesting and hyperbole laden review by RH of the new Rockport Orion speakers in the latest issue of The Absolute Sound, one thing struck me..

is it possible in the high end for a manufacturer to overprice their product ( doesn’t have to be a speaker, but this example comes to mind)? I ask this, as the Orion is priced at $133k! Yes,a price that would probably make 99% of hobbyists squirm. Yet, the speaker now joins a number of competitors that are in the $100k realm. 
To that, this particular speaker stands just 50.3” tall and is just 14.3” wide…with one 13” woofer, one 7” midrange and a 1.25” beryllium dome ( which these days is nothing special at all…and could potentially lead to the nasties of beryllium bite).

The question is…given this speakers design and parts, which may or may not be SOTA, is it possible that this is just another overpriced product that will not sell, or is it like others, correctly priced for its target market? Thoughts…

128x128daveyf

Showing 1 response by bubba12

I go to AXPONA every year and if you hear enough rooms you realize that some of these prices are not based on any cost formula. Made up out of thin air. I look at the Estelon speakers and they are a beautiful work of art and sound and I can see a wealthy person buying in. Some of the others not so much. For my money the Dynaudio Confidence 50 is all you could possibly want for sound. That room was my favorite. The jewelry aspect can't be denied at a certain price point.