If money was and was not of any concern when buying speakers.

If I had unlimited resources for speakers, I would NOT buy a commercially produced speaker. I would bring in a very good designer and have that individual design and build a system (and tweak it in) around my room, equipment, listening preferences and musical tastes. That includes subs and the appropriate active sub filter / crossover for the room, the subs and the rest of the system.

I have nearly that kind of speaker system now.