Setting unity gain is a simply way to do HT Bypass and is therefore very common. In that case the volume is control by the receiver but the direct connection to the power amp is from the preamp circuits. As soix says, you can create your own HT Bypass using any input and a known setting that is unity gain.
The Ayre K-5xe(MP) manual describes HT Bypass as setting the volume to unity gain and disabling the volume control. Not sure if that applies to all Ayre preamps, but it is quite possible that is a common design.
The Pass Labs XP-30 manual also describes HT Bypass as setting unity gain. Again, I am not sure if that applies to all Pass Labs products, but it is quite possible it does.
My preamp (Cary SLP-05) actually reroutes the signal through a hardwired connection directly from the HT input to the output, thereby bypassing the circuitry It fact, you can do HT Bypass with the preamp off. When you power it down, it sets the relay to do the hardwired bypass. This can save having to have the preamp on when using the receiver.
Either method works and I am not sure there is really an advantage other than the hardwired bypass option allows you to have the preamp power off when using the home theater.