A logical starting point would be 1% of the population which is 343 million(2025) in the United States and 40 million in Canada. I would include entry level products from Emotiva/JBL/Klipsch and Chi-Fi due to the fact these are still separate components. That computes to around 3.8 million potential HEA customers in North America. Given the current trend to "shame" true HEA, a vast majority of the bottom feeders will stay complacent with budget gear regardless of financial means. Possibly 25% of the 3.8 million buyers will consider upgrading which leads to around 950,000 North American potential buyers. Factor in aspirational buyers/tire kickers and the WAF and there could be around 750,000 actual HEA buyers in the North American market.
How large (or small) is the audiophile market?
Just curious, how big is the total market for audiophile hardware? There seem to be a lot of manufactures vying for a a small pool of potential buyers. I've read in places that as boomers age the market is shrinking. I don't know very many young people, but none that i do know are into it. Anyone have any idea what the total market size is?