How important is component “aesthetics” to you?

Obviously, performance, sound, etc is what matters most. However, some super fine, high performance products are just plain ugly. Aesthetcs does play an important role for me since we have placed a lot of emphasis on furnishing our home. 

Anyway, my search for a preamp has led me to the conclusion that ugly is more the norm. I love the look of glowing tubes with the Primalunas, mystere, Atma-sphere, Rogers, Decware, mapletree etc. In the solid state world, the macs have those famous blue meters. Even the “fake tube” older Peachtree components looked really nice. 

Just curious how “ looks” play a role when choosing components?