How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?

Not only that I get weekly emails about sales. Lately titled "Christmas in July".

I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.

Are they selling off used stuff as new?

Another thing, has anyone dissected a cable to see what's in it?

mpathic807-25-2023 3:40am

tablejockey Details Discussions Posts This discussion Message User 3,786 posts 07-28-2023 at 02:05pm Copy Comment URL Report Comment Edit Delete Nothing mysterious going on here... Morrow could offer the exact "discount" without the taking the trade in and STILL make the same profit. Purely a marketing thing. At the retailer end-I've seen a dealer list, cable markup is HUGE. End of the day, they have bunch of used junk(but still functional) which can then be resold for extra profit. Win for the manufacturer.