This reminds me of way back in the early 70's I was a Radio Shack Store Manager. At age 18!
Anyway, we had a popular speaker called the MC-1000. It cost the store $12. We sold alot of them at the price of $50. We would occasionally have a midnight sales event and the speakers then sold for $25, The store still made a 100% profit!
Looks like today the same is still true.
ozzy