No one pays "full price" for Morrow. It's just part of their marketing. When I had a couple of their interconnects (MA5?) and speaker cables, I never paid more than 50% of full price, and was probably less than that. They simply inflate the full sale price and offer a discount, as that is more appealing to the buyer. It's nothing more than that. I doubt they are selling trade ups as new though, Morrow doesn't strike me as disingenious.
How cam Morrow Audio keep offering 45%-65% discounts for trade-ups?
Not only that I get weekly emails about sales. Lately titled "Christmas in July".
I’ve done the trade-up a few times, but I’ve got to say, I can’t fathom how they can profit with discounts as huge as those.
Are they selling off used stuff as new?
Another thing, has anyone dissected a cable to see what's in it?