Hi-end audio is a big zero


This is no knock on dealers, It's just how hi-end audio is.

I go listen to some speakers. He has them set up like crap - jammed between 3 other pair. Running on electronics I would never choose so I have to try and compensate for what I imagine they are contributing to the sound. Then after 30 minutes, I am expected to shell out the $4,500.00.

I narrowed it down to two transports from an online retailer. And who knows if those 2 are even a good choice?  Told point blank, I am not allowed to buy both and return the one I don''t want. Just pick one and buy it. Shell out $1,000-$3,500 based on what?

One e-tailer will allow purchase 3 speakers totally $12K and return the two I don't want. Sorry, i have a conscience and can't do it to him.

Read all you want. Talk all you want. Listen at dealers all you want. But unless you listen in your own room, it's all meaningless. I'm talking even just 5 to 30 minutes can be all it takes. But that is basically impossible.

Sure you can buy and sell on A-gon or Ebay if you find what you want have the time to go through the process.

If the prices weren't so high or I did not care about sound quality maybe it would not matter.

cdc

Showing 1 response by panzrwagn

I've been on both sides of this discussion, and they're both difficult. As a B&M business owner you have to worry about margins, revenue per ft2, and gross profit per hour. Even if your sales staff is not commission, you still have to make the math work, on top of inventory, you have to cover rent, utilities, taxes, wages & benefits.

As a customer you want service and time without obligation. A good sales person needs to generate about $250 per hour in gross profit to make about $50k a year. Given overall margins (Video is as low as 10 points, Speakers up to 50 points; cables typically even higher) you can do the math and see that stores can only afford so much time for demos. 

Time isn't just money, time is rent, groceries and the light bill. Respect their time and you'll get good service. Waste their time and , well, don't expect much in return for your .... Nothing.