Focals latest - Cat Houses?

JM Lab Focal was a decent speaker producer long time ago. Later it got too commercial. I recently auditioned a few their latest Utopia speakers. Not only they did not impress me but their artificial bright sound reproduction was quite disappointing (nothing to say about their cost). It looks like that the commercialization indeed works in practice, quite unfortunately.  

@erik_squires,

The comparison with Bose is quite appropriate to me. It is sad that this kind of commercialization/marketing works in practice, as it lowers the audiophile SQ bar. Imagine if all the producers will convert to Boses or current Focals (and, unlike Bose, Focal is not cheap at all, they are just fulling people). The same thing happened with Hurman Cardon long time ago, and it is happening with other companies, even with McIntosh.