Stacking subs is not a gimmick or a marketing ploy. But its effectiveness does relate to your goal sad others have said. One sub is nearly Omni in a room and expose standing waves everywhere. Moving it often just moves the stadium g wave/ null location. If it’s for home cinema, most of the sub output is sound effects so almost everything relates to the screen. If it’s for music, distributed arrays can work better using multiple sources turned down at lower levels especially in ATMOS/ immersive. I think Duke has spoken about this extensively.
brad