I am going to throw this into the mix.
Car insurance companies ALWAYS advertise that they have the cheapest rates. Many times..that is what the consumer focuses on. But what happens when you need to make a claim? What is the customer service ACTUALLY like?
A speaker can sound tremendous. It can cost a gazillion dollars. But what about the customer service??? I heard a story about Magico. If the tweeter goes bad, it’s like $13k for Magico to replace it...and you must send the speaker back to Magico (shipping a 175lbs spreaker crated). When Magico is done fixing your uber expensive speaker ...they send a message which dock to arrange for YOU the owner to pick up your speaker. They don’t ship it back???
My point is this. I personally don't just think about the sound. I think about what my money pays for. Sound is a large part of the decision, but so are other factors, like resale cost, customer service, reputation of the company, resources they have....etc, etc. I get the characteristics of the sound part, I do. But that gets beat to death in this forums. What about the company?