I agree that Element and Signal look surprisingly similar, and thought they might be the same company. In the end, it didn't matter to me. That said, my experience with Signal has been very positive indeed. All my PC's are Signal ... Basic for Subs, Digital Reference, and Silver Resolution for everything else. Using Signal speaker cables after comparing directly to Goertz Alpacore and Cobalt. Signal Analog 2's and Silver Resolution I/C's working great as well. Very smooth after about 100 hours break-in. These are excellent audio products IMHO.