I won't buy something just because of the name. I buy audiophile gears based on extensive quality reviews and trials. I purchased Schiit Modius and I kept it because I think it is a dac outperforming may DACs I had tried below $500 and other had reviewed below $1k. It takes away digital glare so I could listen to music many hours without fatigues, while still retains details and commendable SS width and depth. The only thing remained to be seen is its long-term reliability.
I found the forumers who praise the Schiit as very good to excellent "budgetary" products but NOT audiophile grades are rather snobbish. If you do not beleive they are audiophile grade then do not buy it, because you are downgrading yourself to a non-audiophile at the same time. Why do you proclaim yourself to be a audiophile when you purchase and actually enjoy with a non-audiophile product? Snobbish! That is the first explanation I could think of. In addition, they are one of direct-sale companies that aim to serve well the audiophile community with quality yet affordable audiophile grade equipments. This business model puts themselves a competitor of not only other manufactures but also dealers. That is the second explanation I could think of. If you proclaim yourself as a audiophile and enjoy using the Schiit product, give the appraisal that Schiit actually deserves. Don't be that stingy.