Does Anyone Buy Schiit for the Sake of Schiit?

Now that I think of it, Tekton seems to be an example of a maker of relatively low-priced equipment that's bought for its own sake. Also selling directly.

When I spoke of workmanship and material I was thinking of discount store merchandise, not Schiit's products. It seems anyway that the voting here leans towards "good for the money".

I think a number of people on this thread have imagined a chip on my shoulder that really isn't there. I would have thought that when I admitted that I didn't have enough direct experience of their products to make a judgment (i.e., two headphone amps at the lower end of their price range) I would have defused that. The purpose of the question is this: There are brands such as to pick some at random, Focal, B&W, Hegel, Luxman, Martin Logan, that you would seek out because you've heard them in someone else's system, or in a showroom, or even just from reputation, and your frame of mind would be "am I ever going to be able to afford one of these", and you endeavor to get to a point where you can. The question was whether Schiit was a brand you would be sought out for its own sake. I've seen Schiit equipment well-reviewed and held to be better than other competitive brands, so this is not impossible. It could very well be that a piece of equipment specifically engineered to meet a certain price point would be superior to a piece of equipment from a prestigious brand watered down to make an entry level product. I think it would be fair to say that the majority of the people who buy Schiit do it without ever hearing it beforehand. What generally draws people is that they can offer something credible at such a low price. In the case of the Asgard, which was $200 at the time, I was buying something for a not-critical use to me and felt I could get away with paying that little, much like I'd buy washcloths at Target because how good does a washcloth have to be? I am reasonably satisfied with my purchase, for which I actually have no point of comparison with other brands.

If I can act as referee of my own thread, I think the result is that there are indeed people who do buy Schiit for the sake of Schiit. I think it would have been a little less obtuse of me to look at the price range of Schiit products. They make an amp for $1499 and a DAC for $2199, which would be a mid-level product for more conventional audio manufacturers, but the overwhelming majority of their products are in the $500 or less range, which means the actual field in which they compete is makers who concentrate on gear in that range, of which there are several. In their chosen field they are indeed a major player, both in quality and price. I would also like to emphasize that I didn't necessarily pose the question thinking one answer or the other was more likely.