So I am in the very small minority with a duel music/movie room. It is all the room is used for, fully treated and painted black with felt walls. It is used for 99% two channel music (I play video games often when listening) and watch probably 5 movies a year in the room (music everyday).
Anyway I am not sure I can be bothered. Ceiling speakers sound like crap. They are too small and well in the ceiling. My rears don’t match my front either. Honestly if I wanted to listen to multi channel music I would want all channels to be the same which is a huge waist of money.
the other problem is the walled garden of apple. You can’t get an Apple TV or computer to a good DAC as it requires HDMI for atmos which is 99% just home theater processors right now.
I believe kids with headphones will drive this market. If some of us use it, we will be in the extreme minority. My system is fully ready and capable and I can’t say I care. Music is played on a stage in front my us. Not behind us or over head.