I suspect that one of the problems here results from the fact that a little bit of research yields very different suggestions/ideas/products and therefore, confusion.... Here is a quote from Sanders Sound..
"
At Sanders Sound Systems, we make no extravagant or false statements
about our cables and interconnects. We do not claim that they sound any
better than any other well-designed product out there.
Our speaker cables are specifically designed NOT to alter the frequency
response or sound quality of your loudspeakers. We believe that the
speaker manufacturer knows how to get the best sound from their speakers
and that we should not interfere with their design.
We offer two distinctly different types of speaker cable. One is for
driving electrostatic loudspeakers and the other is for driving magnetic
loudspeakers".
OK....how can you argue with the idea that each manufacturer of speakers or electronics that also sells their own cables would sell the cables that go best with what they make. In that light....here are links to 4 different cables being offered by companies that primarily make speakers or electronics...and as you will see, the cables are all different from each other...and different from what you see being offered by the high end cable sellers. No doubt, if you are considering upgrading/changing your cables, you will be more confused after you check these links.
http://sanderssoundsystems.com/products/speaker-cables-and-interconnects/speaker-cables
https://www.cherryamp.com/product-page/6-speaker-snakes-pair
https://www.decware.com/newsite/speakercables.htm
http://gr-research.com/b-6speakercables-2.aspx
OK....how can you argue with the idea that each manufacturer of speakers or electronics that also sells their own cables would sell the cables that go best with what they make. In that light....here are links to 4 different cables being offered by companies that primarily make speakers or electronics...and as you will see, the cables are all different from each other...and different from what you see being offered by the high end cable sellers. No doubt, if you are considering upgrading/changing your cables, you will be more confused after you check these links.
http://sanderssoundsystems.com/products/speaker-cables-and-interconnects/speaker-cables
https://www.cherryamp.com/product-page/6-speaker-snakes-pair
https://www.decware.com/newsite/speakercables.htm
http://gr-research.com/b-6speakercables-2.aspx