@ghdprentice +1!
When I first started reading this thread, I was thinking about writing virtually the same post. I think ASR is doing a significant disservice to our hobby by convincing many new to the hobby that measurements are all that matters.
i think measurements are a helpful tool for development and an invaluable tool for manufacturing (ensuring unit to unit consistency), but the simplistic measurements done by Amir are all but worthless for determining what products will work well in my own system.
To be honest, I have not visited the site in the last year or so since I did not want to do anything that might improve their visibility to new prospective audiophiles.