Thank you mahler123 and soix.
I have the WiiM Ultra setup (easy peasy even for a non-tech person like me). With the Ultra's EQ set to Flat, my initial impressions are the WiiM Ultra and the HEOS LINK are surprisingly similar in sound quality in the bass and mids. The Ultra has more sparkle in the highs. I'll try to come back and report if there is a clear winner after a week of listening to both.
I like high resolution, clarity and detail, with a touch of warmth. I listen to classic rock, acoustic guitar, female vocals, jazz, classical, big band, pop, R & B, even some electronic music such as Solar Field's album "Until We Meet the Sky".
At the present time my budget for an external DAC would be $1,000 USD but could possibly stretch to $2,000 if my system would benefit from spending the extra $$.
Are there any good values in a better streamer w/internal DAC for similar money ?