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Demos - To Charge a Fee or to Not Charge a Fee?

One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 1 response by steve59

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steve59
1,654 posts
 
I demoed a hegel h360 from holm audio  a few years back along with several other products and once I made my decision I asked the salesman for a discount he said no so I asked to pay them for the demo time as I was going to go ahead and buy one used online if they couldn’t budge. On the drive from the store the shop owner called and asked what I was paying for the used one online and after I told him he made me a competitive offer to buy his demo. 

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