Demos - To Charge a Fee or to Not Charge a Fee?


One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 1 response by deadhead1000

I worked in several audios stores, there’s been looks-looks forever, yes I am sure it’s gotten worse, but even knowing how hard it is to be a store owner and a salesman, I would walk out if someone said pay me upfront. In fact in the city I live in there is an audio store where the owner says if you want advice There is a charge of  $100 an hour. I had several thousand in cash on me, but only got to listen to him for 20 minutes telling me how great and smart he was. I left without hearing any equipment and ended up buying the equipment online that I wanted and that he had.