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Demos - To Charge a Fee or to Not Charge a Fee?

One common dealer complaint is that customers sometimes use them to audition equipment only to later purchase it elsewhere.

How much of that is true is not known but it must happen. Such is the nature of some folk.

Therefore, how about abandoning the time honoured practice of free demonstrations (also shared by the car industry) and start charging a fee?

Would $10 an hour be sufficient? 

Surely, even in quiet part of a quiet day it must cost the dealer considerably more than that to provide the facilities and staff to facilitate a satisfactory demonstration.

I don't know how others may feel, but I'd be more than happy to pay for the service.
cd318

Showing 1 response by audioman58

audioman58's avatar
audioman58
3,885 posts
 
That’s the chance you have to take I was a dealer for a number of years ,if you know how to help build system synergy  with other products ,and and are competitive in $$ pricing then no need to loose the sale many dealers that loose the sale are cheap many times plain and simple you should get a minimum of 15-20% off 
the price especially if buying more then one item . I used to offer lay away also ,no refundable for 6 months to lock in sales ,
this way too ,you lock in   a good price ,as well as the sale.

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