DarTzeel’s new direction

Goodness, such rancor. Really, why? He's attempting to expand his market, big deal. As someone pointed out, there's only so many $250K amplifiers one could sell. And let's think about this: How many of our spouses shake their heads at the money WE spend "down" at our levels? How many have said "You want to spend HOW much on some ugly old speakers in our living room!?"

I came across this recently and it's made all the difference in my days:

"In a world where you can chose to be anything, choose to be nice."

Happy listening.

Must be out of my price range.  I've never heard of him. 

My only knock on the brand is the 250K+ mono amps. Here's why: if they are truly that transcendantly amazing, he should have no problem getting what he is asking for them and having a profitable, thriving business. But are they 2.5x better than Gryphon Apex's (which are class A and cost 100K)? I have the same problem with Burmester 159s and their 350K+ monos. 

@tdudnyk I think he’s incensed that his competitors are offering discounts which, in turn, put a bit dent in his business. My educated guess is that he misread the market and misunderstood the value of the channel. Clearly his competition has enough margin to work with and that’s another interesting point in all this.

This stuff is all subjective whether hi-end, mid, or low. And there’s so much of it. It really is akin to what you find in the luxury market. It’s not a necessity, it very much relies on marketing and a good dealer network—or a very, very strong direct approach.

If you’re complaining that the competition has undercut you, then either adjust or get out. I guess he is going to adjust. And that tells me, he thinks he can build something “as good” and less expensive which is rather ironic…

@tdudnyk 

Audiophilia is not about having the most cost effective audio system. It is about having the maximum audio performance that you can afford. I have always stretched for the very best achievable that I could possibly afford. That involves endless research, auditioning and always purchasing at the very limit of my ability. Then for around seven years I would be in heaven until I began to realize I could afford to assemble a significantly better system… enjoy, repeat. I am an audiophile.