Goodness, such rancor. Really, why? He's attempting to expand his market, big deal. As someone pointed out, there's only so many $250K amplifiers one could sell. And let's think about this: How many of our spouses shake their heads at the money WE spend "down" at our levels? How many have said "You want to spend HOW much on some ugly old speakers in our living room!?"
I came across this recently and it's made all the difference in my days:
"In a world where you can chose to be anything, choose to be nice."
Happy listening.