Hi Dob, I agree keeping distortion down is important. Distortion can hide detail. A lot of designers use global negative feedback to reduce distortion though, and this technique often results in subtle enhancement of odd ordered harmonics, specifically the 5th, 7th and 9th, that are used by the human ear to perceive the volume of a sound.
So the resultant sound will sound louder than it really is, in addition it will have brightness. Our ears are so attuned to these harmonics that even 100ths of a percent of distortion of them is audible: harsh, hard, brittle, clinical, bright, chalky, etc are all terms audiophiles use to describe this enhancement.
Thus it is often the case that the use of negative feedback is violating one of the fundamental rules of human hearing perception. So generally an ultra-low distortion figure is often a sign that global negative feedback is being used, and also that the amp may sound like a nice hifi, but will never sound like real music. IOW I am always suspicious when I see super low distortion figures.