Could I be a Retail Wretch?


I started a discussion here this morning to get some feedback on whether an external DAC would make an appreciable improvement over an internal processor’s DAC. During the discussion, I said that I typically visit a local audio dealer, to experience the equipment and then, comparison shop to find the best deal. The particular dealer I was referring to, emails me weekly, sends postcards monthly and catalogs quarterly. It’s always with an invitation to “see and hear the difference”. So I visit, and occasionally buy some small ticket items. But, when it comes to spending thousands on nationally available equipment, I don’t feel any obligation to limit my shopping to that one location.

When I shared my buying habits with the forum, I received responses that said using any brick and mortar stores to demo and then buying elsewhere “cuzz” it’s cheaper is just plain wrong…

I was surprised at that statement. I’m a value oriented person. I enjoy quality items. But I search for them at the best price - is that wrong? If there’s no competitive pricing or added value, why should I feel obligated?


gwbeers

Showing 2 responses by whart

Here’s the thing as far as dealers are concerned: if you find one that can provide the gear you like, provides service, support, loaners, takes trade-ins and will work with you, you should treasure them. I have had a couple of long term relationships with dealers when I was located in New York and they served me well. There is some value in that, and that is worth paying a few dollars more-- you need an odd part? Help on trouble shooting? Want to try a piece of gear at home before you commit? In the long run, you may actually be better served by that (and find it more cost-effective) than price shopping for each item to save a few bucks. However, it is up to the dealer to be able to meet this kind of service level, and it’s not common. If you find such a dealer, you’ll probably want to continue to do business with them purely out of self-interest.
@inna- the last dealer I used in New York was actually not based in New York, it was Bill Parish, of GTT Audio based in New Jersey. Interestingly, the geographic distance–– about an hour from my house in the lower Hudson Valley––was never a problem because Bill made house calls: he would bring equipment, come to troubleshoot, bring over manufacturers, provide loaners, etc. There was no obligation to buy something immediately and in one case, I knew out of the box that I did not like the sound of a particular piece of equipment compared to the unit I owned and said as much. One thing I liked was there was no salesmanship-- he let me make my own evaluations and respected my views. During the course of about a decade, I had never even been to Bill’s place, but he made plenty of trips to my place over the years we did business. (I visited him shortly before I left New York).
I lost touch with Bill by the time I moved, but he provided an exceptional level of service.
As to paying a premium, I don’t think I was charged more than I could have gotten any piece of equipment, new or used, on the open market. I was a good customer, but hardly his biggest fish. But there was enough volume over the years, with enough expensive gear, that the relationship was a positive for both of us.

For many years, starting in 1981?, I used David Wasserman at the Stereo Exchange- this was before David had a big, fancy shop-- he was basically a clearing house of used hi-end. I was treated fairly, David was not an audiophile and had no pretensions about it-- but we enjoyed a long, positive relationship. (There came a point where my interest in hi-fi led me to more esoteric stuff but I still stayed in touch-in fact, I called him recently just to chat-- he is now semi-retired, and has a small shop by appointment).
The others- Andy, Lyric, etc. I did business with, but it didn’t stick --
Among the newer dealers, I thought very highly of Jeff at High Water Sound, though I never did any real business with him. At one point, I was hunting for vintage step-up transformers and he talked by phone for at least a 1/2 hour with me, largely about products he didn’t sell. My impression is, he is one of the ’good guys’--
I’m not going to make any moral judgments here- but on a purely self-interested basis, a relationship is a two way thing, and over the years, I suspect the dealers to whom I gave business rewarded that with service and opportunities that I might have otherwise missed. But, I do think it takes a dealer with some savvy, and a good sense of business relationships and how to maintain them. I’ve certainly encountered my share of dealers that who did not meet my expectations (I’m being charitable here) and they did not get continued business from me. There’s a lot more to this than salesmanship in my estimation. And it reflects my experience in other pursuits.