I can tell you that any company that spends more money on marketing than they do on everything else combined (including the cost of the products, research and development, and fixed costs such as bricks and mortar, plant machinery, salaries, etc.) is not a company that cares about making music...they only care about making money. They are targeting the vast numbers of Bozos who want a cute package that plays music and don't care about sound quality, soundstage, or sound advice.
Look at the following web page
http://www.intellexual.net/boseframes.html
and make sure that you focus on the materials that are used to construct the drivers. Every cone material has its own sound and the paper cones in Bose products are adequate for a pocket sized transistor radio but beyond that they are worthless. Yet Bose builds most of their systems around them. At least they're cheap to build.