Lol, totally. I think aesthetics are so important, and affect our impression of the sound whether we know it or not.
I would buy Magico, Piega, Rockport, or just about a dozen other brands based solely on how they look. Thank God I'm a control freak and have to listen to them first. If I had Vivid Kaya 45s I would talk to them too. And they would talk back to me....