By running speaker calibration volume drops down t

While playing music on regular basis, from my system I cannot raise the volume more than 30% of the total volume level. It’s pretty loud.
Said that, all new processor and receivers come with speaker calibration system built-in and mice. If run this room calibration, my volume reduces so far that I have raise the volume at least 70% of the total volume level to achieve the same level of sound.
In addition this calibration, if I use the volume equalizer feature from the JRiver, even at 100% of the volume, the music is not loud enough.
What is wrong I am doing? Any advice?
Equipment used is
Computer, music in FLAC
Bel Canto USB to Digital
Mcintosh MX 121 Processor
Krell S1500 150W 7 channel Power Amp
Crystal Micro interconnects cables
Tara Lab Air Evolution Speaker cables
B&W 802D Speakers.