Bose buys McIntosh


End of an era?

telemarcer

It’s a business. I own some of their stuff and truthfully I'm indifferent about the whole fanfare. As long as someone out there can answer question if I have a problem otherwise I just don't care. An excuse to buy other amplifiers and maybe I might be happier. Truthfully I think they make them so damn heavy because they want you to keep them. It's a pain in the ass upgrading an amplifier.

If Bose wanted to place a marker solidly in the high end North American audio market, McIntosh and Sonus Faber would be a very solid start. Both brands are well respected and enjoy good shares of their (admittedly) small market. Neither need help as concerns visibility and both have loyal customer bases. Other similarly-placed companies are already owned by other conglomerates. Appreciated micro brands are too esoteric to be worth the trouble and most have no significant presence or product lines that are too small. McIntosh has long experience in the electronics space with every kind of design, monoblock tubes to class-D, HT, network, every kind of playback technology except perhaps RTR. They weren't independent under PE.

https://forum.audiogon.com/posts/2742926

 

It’s potentially much worse based on how the aquiring company focuses its business. They specifically highlight the potential in the auto biz..ugh. Can you imagine ANY true high end biz spending time selling product in the WORST audio environ like a car? Please..it’s a name grab in a high volume segment. There is NOTHING about this that rings positive for the high end. This is going to be akin to Fender selling to CBS in the 60’s. People will pay more for stuff prior to to the Bose acquisition. Bose is NOT a high end brand and will NOT understand the business model.

 

Just listening to the blue meters very relaxing works better than my shrink and prosac.i guess it depends where you get your therapy from that counts.enjoy the music .I had fun with the spark and static brand of the 70s.it all I could afford.happy turkey day enjoy the tyramine.

@jjtarnow 

There's a recent trend for high end audio companies to add car audio systems to their portfolio. JBL & Altec have been offering high end car stereos for over a decade. Lexus offers Mark Levinson, Jeep offers McIntosh, Volvo offers B&W, Chevy offers Bose, Audi offers Bang & Olufsen and Mercedez offers Burmester system.  This is an interesting way to introduce various brands in high quantities.