Bose buys McIntosh


End of an era?

telemarcer

Showing 2 responses by cycles2

It's inevitable that companies like McIntosh that produce equipment that lasts decades isn't a profitable business model.  It wouldn't surprise me if for every 10 McIntosh sales transactions 8-9 don't represent any revenue to McIntosh as they're likely sales of pre-owned McIntosh equipment between private parties.

@jjtarnow 

There's a recent trend for high end audio companies to add car audio systems to their portfolio. JBL & Altec have been offering high end car stereos for over a decade. Lexus offers Mark Levinson, Jeep offers McIntosh, Volvo offers B&W, Chevy offers Bose, Audi offers Bang & Olufsen and Mercedez offers Burmester system.  This is an interesting way to introduce various brands in high quantities.