Bose buys McIntosh

@nonoise the article seems to imply Bose are buying into the high end market and not looking to slash and burn to make McIntosh and Sonus Faber available to the masses.  Diluting the brand would seem counter productive.  Maybe I’m just being hopeful.

Shareholders behind Bose are no different than shareholders behind other companies. They want quick returns on their investments. Does anyone here really think they're into high end like we are? 

They'll keep the image, promote the myth and cut corners, milking as much as they can out of the carcass. Ascribing altruistic, high end audio intent to them is what they'd like one to do.

All the best,
Nonoise

Fair enough but the private equity firm that was the previous owner did not do that, and that business model is notorious for that type of thing.  However, marketing McIntosh branded head phones for the masses would not be great.

How many of you guys are gonna run out and buy any new mc gear knowing it's tied to Bose?  This was a horrible idea. 

I hear the fat ladies singing.