Bose buys McIntosh

How is this any worse than being owned by a private equity firm?  After reading the article it seems like Bose realizes what they are buying and are looking to maintain these products as high end offerings.  Hopefully that means they leave it alone and don’t try to fix something that isn’t broken.

@nonoise the article seems to imply Bose are buying into the high end market and not looking to slash and burn to make McIntosh and Sonus Faber available to the masses.  Diluting the brand would seem counter productive.  Maybe I’m just being hopeful.

Fair enough but the private equity firm that was the previous owner did not do that, and that business model is notorious for that type of thing.  However, marketing McIntosh branded head phones for the masses would not be great.

I will not be selling.  I recall having the same concerns when they were bought by the private equity firm that just sold them.  None of those concerns became reality.  Other than some questionable branding of “wearables” the article is all about reaching customers in the luxury brand segment.  Not sure how you reach those buyers by diluting the brand you acquired to get you through the door.  McIntosh sales are up year over year and the article sites a 12% growth in luxury brand sales.  While I understand the concerns it doesn’t read that way to me.  Even if it all falls apart, I will enjoy my pre sh*t show integrated and lament the passing of a once great brand.