Borresen Loudspeakers


Had the opportunity to attend the launch event of the Borresen X1 loudspeakers last night in Chicago @nextlevelhifi ​​​​​with @jays_audio_lab. From their M6 at $550k per pair all the way down to the newly launched X1 speakers last night at $5500 your ears will smile. Amazing what a 4.5” driver can do. If you are in the market for any price range speaker about $5,000 and up you have to hear these. Imaging is 3 dimensional, larger than life soundstage and just absolutely stunning performance with a look that will fit any room. This manufacturer out of Denmark really gets it and I don’t care what price point you are looking at these speakers will out perform speakers double the price.  If you are buying speakers up to $25k you have to hear their $11k option.  The rep for Borresen is hitting all the shows/events over the next several months in the US. Oh, and by the way, I loved the X1 so much I bought the first pair that will ship to me in early March!

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@bmwalpina

 

I don’t know how you feel, but if you know that someone about to sell you something with 80% mark up... do you still feel good buying it?

If I like something and I feel it is worth it to me then I dont particularly care what someone’s margin may or may not be. My time is too precious to worry about those things in the world that are out of my control. I’m not a Borresen customer nor apologist. The only cure for high prices are high prices…they will either sell some or they wont, why get yourself into a lather about it?

 

not to mention, you are just a pawn so they can get be sensational and get noticed...

While I dont particularly agree with your assessment that I am a pawn for Borresen or any other manufacturer, if I am, they have sure misplayed their chess board. I’m sure Borresen and Ansuz and the rest of the Audio Group Denmark corporate efforts will be fine, it won’t be because of my patronage. I’m sure its fine gear, its just not my thing any more than McIntosh or Focal is.

 

Well... I guess for some people, it’s worth it to be robbed, as long as they also can gain entry to the "sensational club"

I can afford buying $500k worth of fine items, I just refused to be rob.

High end audio is a niche, its fun but it isnt particulary lucrative from a business standpoint. Perhaps those speakers are terrific or perhaps they aren’t…neither you nor I know because neither one of us has heard them. If you are so fearful of being robbed, it might be great to speak to a professional. I don’t recall ever being fearful in a hifi shop.

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@ghasley

I don’t know what to say, but if you don’t care that you are about to pay 80% margin, when you know that the tangible cost of the item is far far less, then the asking price... then I know, you need to have a session (or multiple sessions) with both financial and mental professional. 🤣

I am not fearful of spending, and not fearful of being robbed because real robbery is illegal, so there is consequences for real robber.

But if I know for sure I am going to get legally robbed at a hifi shop, and still willing, even asking to be legally robbed anyway... well...

I guess, we just have to disagree in this issue.

 

@bmwalpina ​but I just got offered a 65% discount for one of the Raidho from my second dealer...

Were those speakers demo units sitting on their floor for several years? Would you disclose the dealer? I might be interested in such a "deal" ​​​​​​

@bmwalpina you seem to be missing the subtle nuances. Intelligent people of means simply don’t buy what doesn’t make sense from their particular value judgement. I’m not saying you should or shouldn’t buy anything, no one is. I AM EMPHATICALLY saying that you should not impose your value judgement on others. You buy alot of things every day that have high margins, all of us do. Ultra expensive Hifi isn’t a heart/lung machine…it isnt required to sustain life and there are plenty of substitute products in Hifi that can bring the listener joy. Buy what you want, or don’t…but your outrage over them building an uber expensive item is misplaced. Alot of people wont buy them but some may. Good for them.

 

And…how can you be legally robbed in a volutary transaction? Unless there is fraud or misrepresentation it can’t happen. You either like what you hear or you don’t.