Geez Krellm7, take a pill. The way I read the ad (the jump link is actually pretty funny), they are 700 clams, not $1K, so your argument loses a little steam. I'm guessing, based on other feedback about TAD, you might get your money's worth. As far as the hyperbole on the website, heck, its no where near the level of rhetoric on the cable manufacturers' or vibration control folks' websites. And, frankly, saying you ought to hear them before calling them cheap isn't a "circulatory" argument (I believe the term is actually a "circular" argument, and it isn't applicable at all in the context you have used it).
Heck, I find B&W's sound pretty sterile, so in my book it wouldn't be too hard to build a better speaker. Moreover, given the cost of prototyping and production in China, as well as vast improvements in quality control, these might just be B&W killers.