It should be obvious. It's a business plan. They have built a substantial market in high-priced gear. They can lower overhead by reducing their line to very expensive, high-margin equipment. Fewer people, smaller manufacturing facilities, high profit.
They just have to be careful to continue to provide value at those high price points. Some small manufacturer could undercut ARC with superior equipment at a fraction of the ARC price.
They just have to be careful to continue to provide value at those high price points. Some small manufacturer could undercut ARC with superior equipment at a fraction of the ARC price.