About 12 years ago one of my patients talked me into hiring a “digital consultant “. I wanted to have a website-I tried doing it myself with one of those templates and the results were awful- and maybe some kind of patient portal so I hired his recommendation. The guy then pitched me relentlessly to add services, one of which would be fake testimonials placed on various sites.
If this stuff goes on on the small medical practice level, it must be going on in an industry where companies depend upon people making large purposes and increasingly relying on word of mouth (keyboard?).
What is Millercarbon up to these days?