I see it this way:
(a) people have first hand experience with perceptible differences in quality
and
(b) people have first hand experience spending money.
Because of (a) and (b):
(c) people believe they have the "right" to opine on an inordinately complicated field (psychoacoustics)
Of course, the space opened up between opinion and knowledge creates room for a lot of BS, marketing speak, and self-righteous blather results. And now everyone wants to be an "influencer."
Is this more true in audio than in other fields? Probably -- because of (c). Most of us are not trying to shoot from the hip about oncology or particle physics.
But perhaps wine and car and fishing hobbyists might disagree. They would probably testify to their own tribe as being especially sensitive.