It doesn't have anything to do with the headphones, as much hype as there is about the Beats headphones, and regardles of whether they're worth anything like what they cost, they're a tiny market compared to Apple's other hardware business.
It's about the streaming technology and the subscriber base.
Revenue from buying and downloading music, the iTunes model, is steadily dropping compared to streaming subscription revenue and Apple is buying an entry into the streaming market, based on Beats' acquisition of MOG.com and the transformation of MOG into beatsmusic.com.
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It's about the streaming technology and the subscriber base.
Revenue from buying and downloading music, the iTunes model, is steadily dropping compared to streaming subscription revenue and Apple is buying an entry into the streaming market, based on Beats' acquisition of MOG.com and the transformation of MOG into beatsmusic.com.
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