Binary brand cables are the "house" brand of cables offered by A/V supplier SnapAV, who sells to custom installers and dealers. They are good quality cables that are sold with a 60 day money back guarantee. They are aimed at being a high value line with better than average quality, but not really an 'audiophile grade' product nor is it targeted as such. They are comparable to other pro-grade cables like Belden, Mogami, etc. Hope this helps!