You can't have heard it before, because to my fairly extensive knowledge, this is the first such product (OTL/OCL phono stage). However, OTL tube amplifiers have been around since the 1950s (Futterman) and have always been a minority species, my favorite for driving any high impedance speaker but particularly for ESLs. In fact, I have been using OTL tube amps to drive ESLs since the mid1970s. Tube OTL headphone amplifiers are also not new; the first one I heard was designed and marketed by Futterman in the 60s. This is easier to do because the typical headphone has a very high input impedance compared to any speaker.
It's a bit ironic to have a phono stage that uses SUTs to step up gain and then sports an OTL/OCL output as a major asset. But I like Allnic too.