An example of a company staying in business by meeting a pre-existing market demand - airlines. Say I want to go to Europe from the U.S., several airline companies are there to meet my need. Essentially airlines replaced cruise ships and at some point in the future some new travel innovation could replace airlines, but until that new method of travel arrives airline company can offer the same old same old.
Knghifi, if I read you correctly you actually agree with some of our description of ARC's business model. It's just that you see in purely in a positive light.
Market differentiation is an interesting phenomena. How does a company draw attention to its products in a marketplace where everything is essentially the same. In the audiophile world we pay an enormous amount of attention to what are in fact very small differences. For instance, if a Ref 5 is a major improvement over a Ref 3, then how does a Ref 5 compare to an SP6? Given the large number of models the have come and gone between the SP6 and the Ref 5 we would need to invent a new word to describe the more than super, unbelievable, hard to imagine sonic improvements of the newer model. But even ARC admits that with a few upgraded parts the SP6 can sound substantially like their current preamp offerings. If that's the case, then the difference between the Ref 3 and the Ref 5 really is very, very small. Whether or not that very, very small difference is worthwhile or valued is a separate question.
Knghifi, if I read you correctly you actually agree with some of our description of ARC's business model. It's just that you see in purely in a positive light.
Market differentiation is an interesting phenomena. How does a company draw attention to its products in a marketplace where everything is essentially the same. In the audiophile world we pay an enormous amount of attention to what are in fact very small differences. For instance, if a Ref 5 is a major improvement over a Ref 3, then how does a Ref 5 compare to an SP6? Given the large number of models the have come and gone between the SP6 and the Ref 5 we would need to invent a new word to describe the more than super, unbelievable, hard to imagine sonic improvements of the newer model. But even ARC admits that with a few upgraded parts the SP6 can sound substantially like their current preamp offerings. If that's the case, then the difference between the Ref 3 and the Ref 5 really is very, very small. Whether or not that very, very small difference is worthwhile or valued is a separate question.